Loops and Knots is a handcrafted home décor and accessories brand founded by visionary entrepreneur Roohi Arshad Zubairi. What began as a passion project by a grandmother has grown into a creative venture offering unique, handmade products that blend tradition with modern aesthetics.

Specializing in macramé, crochet, and embroidered designs, each piece is carefully crafted to reflect originality, quality, and sustainability. From stylish home décor to elegant accessories and cozy knitwear, Loops and Knots delivers products that add warmth and character to every space.

Driven by Roohi’s boundless creativity and commitment to innovation, the brand continuously evolves, bringing fresh designs while staying true to its handcrafted roots. Loops and Knots stands as a symbol of artistic expression, sustainable craftsmanship, and timeless design.

“Every piece I create carries a story, a memory, and a touch of love.” — Roohi Arshad Zubairi